Soham’s official website is soon going to be on the Web 2.0 platform. Which means, it will be integrated with all the social networking sites and this blog. We are changing because the world is evolving rapidly.
Web 2.0 is sweeping online communities and websites because of the revolutionary manner in which people get to interact in ways never thought possible. It is literally unstoppable now as it is radically changing online business models. Now corporates are being given a voice and a platform to express their views in a bolder way than ever thought before. There is no doubt that interesting times lie ahead and great opportunities loom large for brave corporate organisations who are willing to go this route. And we clearly don’t want to miss the action.
If Web 1.0 was about information retrieval, Web 2.0 is about information sharing by anonymous users (YOU) through social networking sites (Facebook, Twitter, Google+, etc.), user-created websites, self-publishing platforms (WordPress, Blogspot and so on), tagging and social bookmarking.
If a Tsunami strikes anywhere in the world, people measure the onset of it and even create a timeline of its exact occurrence by measuring the magnitude of Twitter posts. If the American president makes an important decision, there’s a twitter wave of people reacting and discussing it threadbare. In the world of Web 2.0, there’s no censorship to prevent people from voicing themselves. That is its true power.
Take blogs such as this one. Inner Strength is a remarkable way to put out my word to the world at large, without sending out a press release to media outlets, who may or may not choose to publish my point of view. Which is why CEO and MD blogs are a good way to usher in transparency and create a platform for companies to give their side of the story. For corporates, this is indeed manna from heaven. Many already use a web search facility on their corporate websites that aggregates all the things people are saying about it in ‘real time’. This way, they not only get feedback, but can also respond to it on time, every time. No longer is it a one-sided affair. It is this two-way interaction of Web 2.0 that has radically changed the way we communicate with ourselves and the world at large.
In essence, the world has become truly democratic with Web 2.0. It has become the voice of the voiceless. And therein lies its intrinsic appeal.
We, at Soham, have embraced Web 2.0 with all our heart, making us more scalable and relevant in today’s technology-driven times where you take off today and arrive yesterday!